With sharp aesthetics, simplistic values and a penchant to transform clothes into individual statement, Shamaeel Ansari whirled into the fashion scene more than two decades ago.

After graduating from University of California with a major in Finance and Corporate Law, Shamaeel’s initial plans were to join her family business. But instead she chose a path less travelled.

Today Shamaeel Ansari brand has become a force to reckon with in the fashion and glamour industry. She has developed a unique style of her own, reflecting the tradition of Pakistani craftsmanship in contemporary style. Her understanding of Pakistani culture, design and an innovative use of intricate embroidery and distinctive use of colours has created a new classicism. Her collections exuberates delicate femininity and elegant mellowness that is gently imbued with a sense of magic and mystery.

At the height of her career, Shamaeel took an eight year hiatus from designing to focus on international buying. This time she settled in the fashion capital of America New York, buying for US based customers, such as Donna Karen Home, Club Monaco, Eddie Bauer, Vonducth Akademiks, procuring textiles from Pakistan and India.

In 2007 Shamaeel came back into the limelight and devoted herself to her first love - fashion designing. Geared with international experience, she continues to play effortlessly with colours, fabrics, designs and patterns in her couture and prêt line. In 2010 Shamaeel ventured into the realm of printed fabric and launched her first cotton lawn collection for mass market both nationwide and internationally.