Each carefully crafted Shamaeel piece reflects the interplay of vivid colors, textures and is a testament to the brand's creative expertise.

This year Shamaeel’s inspiration as the theme of her work is her deep appreciation and affection for the Pakistani culture. She uses traditionalism in her work by using tilla embroidery on lawn and also borrows a lot from Islamic art. Yet her designs are contemporary reflecting the fast track life that we lead.

In her upcoming collection, Shamaeel has something for everyone. From soft flowery pieces in pestle shades to the bold colours of chunri and batik, she offers it all!

Design Philosophy

Shamaeel Ansari, synonymous with signature prints, evocatively feminine designs and timeless style has established itself as a global brand, unhindered by national boundaries. Every collection centers around a design philosophy, keeping the brand abreast of each season's trends and looks.

She believes that fashion is not about designer label its about a lifestyle. It’s about the innate human desire to be beautiful, confident and unique. In spite of the significance of looks, the real you with clothes tailored to your style and individualism has to be communicated to the world. Shamaeel Ansari has no work secrets and her clothes are an expression of her heart and soul.

A Shamaeel outfit, whether exuberant or casual, would always be comfortable, stylish, wearable, affordable and original. It is for a woman who wants to explore her independence and express her originality, be it by playing a mood diva or spending a relaxing day. A Shamaeel outfit is for all!